Defy Appliances (Pty) Ltd is Southern Africa’s largest manufacturer and distributor of major domestic appliances.


Since the company was established in 1905, Defy has taken a leading role in the manufacture of Major Domestic Appliances, pioneering amongst others the manufacturing of gas stoves, washing machines, tumble dryers, continuous clean ovens in South Africa.


Defy also markets cooker hoods, dishwashers, washing machines, microwave ovens and gas stoves. Defy has the strongest appliance brand positioning in Southern Africa, with the slogan “Believe in Better”. The Defy brand is associated very strongly with consistent product quality and meaningful product innovation.